TRUDY MORRIS: What makes your business unique? Shout about it!
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Trudy Morris, chief executive of Caithness Chamber of Commerce, calls on local firms to leverage their strengths by amplifying unique selling points
In the current climate, all aspects of running a business can feel like a risk. The latest Quarterly Economic Indicator published by the Scottish Chambers of Commerce highlights that persistent economic uncertainty is forcing businesses to put investment decisions on hold – signalling a challenging prospect for medium and long-term growth, and overshadowing performance across the business community.
The ability to respond swiftly to a volatile and complex business environment, with the intention not only to survive but to thrive is a key factor to success when times are tough - but the ever-present challenge remains, how do you stay relevant in a world that is constantly changing?
It can be tempting to experiment with lots of new ideas, products or services in difficult times in the hope that something works. Or on the opposite end of the spectrum feel stuck and overwhelmed by the pressures of uncertainty and the mere fight to keep the lights on.
Experimentation and risk can of course be rewarding, but to maximise potential for success it’s important to know what you stand for, where your strengths lie, and of course, where you outperform competitors.
Separating your business from the pack is a key factor for success, but how do you ensure your business stands out from the crowd?
My advice is to hone in on your bespoke selling points, your core ethos and what makes your business unique. Every business has an individual story that sets it apart. Use this to leverage your strengths and amplify your authentic business voice, emphasising your vision, values and journey to create a connection with customers that resonates beyond transaction.
A compelling narrative can captivate your audience, drive sales and help build loyalty.
In the north Highlands, we tend towards humility, keeping quiet about our talents and accomplishments – as the saying goes “to hide our light under a bushel” – but our thriving and resilient business community has plenty to celebrate and shout about!
In a crowded marketplace, and today’s rapidly changing world, it’s more important than ever that your business stands out. Confidence in your story is key to this!
We are delighted to be working with communications specialists, Nicky Marr and Kate Hooper, on a one-day intensive workshop this month which will explore exactly this.
Supporting our members and the local business community to succeed and thrive is a key objective of the Caithness Chamber, and we offer a diverse range of support to businesses in the north Highlands.
From events and access to funding, through to our business support programme and continued advocacy work, we offer a unique opportunity to access expert knowledge, advice and network opportunities. Times may be uncertain, but chamber membership is something you can rely on.
