Public told to get ready for winter
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FAMILIES, businesses and communities in Caithness and throughout Scotland are being encouraged to prepare for winter through a national public awareness campaign.
The Scottish Government’s Ready for Winter? initiative is being delivered in partnership with the British Red Cross and a range of public, private and voluntary sector partners.
It follows research which shows the majority of Scots are concerned about the prospect of episodes of severe weather, that most don’t feel prepared for an emergency situation, and that many people would welcome information and advice on how to prepare and cope.
The Ready for Winter? campaign will:
Remind individuals and families of the risks and consequences of being under-prepared for the impact of severe winter weather.
Offer information and advice on the simple steps that people, businesses and communities can take to reduce those risks.
Highlight the range of information, support and resources available across all sectors and all regions of Scotland.
Encourage as many people as possible to be ready for winter this year.
The campaign will include a range of online resources and will feature integrated marketing activity across TV, national and local press, news websites and social media, and is due to run until mid-November.
