North Coast 500 pledge asks tourists to be ‘part of the solution’
The group that promotes the North Coast 500 says it is encouraging responsible tourism with a new Visitor Pledge it has introduced.
North Coast 500 Ltd is the body responsible for the promotion and marketing of the world-famous 516-mile tourist route but has come under fire for irresponsible behaviour by some visitors.
It says the new pledge, “aimed at encouraging responsible tourism on one of the world’s most iconic coastal driving routes”, will address some of those concerns.
Developed in consultation with residents and businesses along the route, the pledge invites visitors to commit to respectful and sustainable tourism during their visit, addressing the growing challenges facing local communities as a result of increased visitor numbers.
The initiative will ask visitors to leave no trace by disposing of waste responsibly, park only in dedicated parking areas during the day and overnight, and to prioritise shopping in local businesses, alongside a list of other positive commitments.
The pledge is supported by a digital platform which also offers tourists educational resources to help them explore the Highlands while preserving its natural beauty.
Related articles:
• NC500 request local opinions in bid to ‘reduce negative impacts of tourism’
• New development manager appointed for iconic Highland route NC500
• North Coast 500 and campervanning among topics at tourism summit in Wick
The group says that it is engaging with motorhome rental companies and local businesses to help spread the word about the pledge, alongside advertising and promotional activity.
David Hughes, chair of North Coast 500 Ltd, said: “The North Coast 500 is an iconic route that showcases the very best of Scotland’s natural beauty, but with that privilege comes responsibility.
“Although we don’t have authority to impose enforced tourism taxes, the Visitor Pledge is our way of ensuring that everyone who visits this unique region understands their role in protecting it for now and for future generations.
“We’ve all seen an increase in visitor numbers over the last few years and it’s important not to downplay the importance these visitors have on the local economy.
“We can’t control important infrastructure which supports the tourism industry, such as signage, rubbish/disposal facilities and parking. However, by asking visitors to sign the pledge, we are asking tourists to be part of the solution, helping us maintain the north Highlands’ natural beauty for everyone to enjoy.”