New Highland Tourism group launches website to help in Covid recovery plan
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A new tourism organisation has launched a website it says will unite the industry across the region as it looks towards its recovery.
The Highland Tourism group – founded last week by Yvonne Crook, director of Good Highland Food, and Sam Faircliff, managing director of Cairngorm Brewery – pushed the button on highlandtourism.org on Friday.
Sam Faircliff said: “HighlandTourism.org is a platform to unite the Highland tourism community. We have already seen a huge amount of enthusiasm for it with support from many business leaders, Zero Waste Scotland, Bord na Gaidhlig, Trees for Life and the Highland Good Food conversation, which involves over 80 food and drink producers in the Highlands.”
Opportunities for businesses and communities to engage through the site will be launched in the coming week with the addition of a business-to-business platform as well as a social media campaign.
There will also be chances to take part in online workshops and talks from industry leaders will feature on the site, with the first being a best practice presentation from internationally destination development expert Professor Terry Stevens, which will include an interactive Q&A session on what the current trends are and what this means for tourism in the Highlands.
Yvonne Crook said: “This is a time for transformational change in tourism. With a united Highland tourism community, the benefit of thorough research on trends and international best practice, the Highland tourism industry will be well placed to lead and drive a recovery plan.”
Highland Tourism is a Community Interest Company with a goal to develop a sustainable travel economy in the Highlands that gives back to communities.
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