FIONA LEVACK: Stand out from the crowd and tell your business story!
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View form the Board by Fiona Levack
Part of my core role at the Caithness Chamber is to develop our programme of events, tailored to the needs of our members. From our annual dinner to our supply chain events and business development and skills-sharing events, there is never a dull moment!
Recently I have had the pleasure of working with two Highland businesswomen, each with many decades of experience in media, who have joined forces to develop “Tell your business story with confidence”, a workshop for north Highland businesses.
I took the opportunity to talk to them about what their interactive workshop will cover and how it will benefit our business members.
Kate Hooper, who is a former senior BBC producer and co-director of Inverness-based StrategyStory, explained “There are four key elements: Connecting with business audiences, working out your business story, getting your pitch sorted, and telling your business story with confidence.”
Kate has teamed up with broadcaster, writer, coach and event host Nicky Marr to create and deliver the session.
Kate said: “We are combining our different experiences in media and communications to bring a unique day which gives business leaders “time out” from the day-to-day running of their businesses, to focus on how they reach and convince potential clients, customers and stakeholders of the merits of doing business with them.
“We get it. You’re already working more than full time on your business, so there’s little time to lift your head and think, strategically, about how to reach new audiences.
“This day will give a business a full day to think about their business story and focus on how they will use that story to reach new customers, attract new markets, and ultimately boost the bottom line.”
Nicky added: “Working out how to communicate clearly and concisely what a business does, and the impact it can have on others, is an entirely different set of skills from what a business might usually do. Taking a day out to think through their approach and story could be the best investment a business could make this year.
“Delegates will leave with a beautifully crafted business pitch and new-found confidence and presentation skills, which they can put to immediate use.”
To find out more visit: www.caithnesschamber.com/events/tell-your-business-story-with-confidence-with-nicky-marr-and-kate-hooper/
- Fiona Levack is business development manager at Caithness Chamber of Commerce.
