Discover Thurso part of new tourism body urging visitors to make 'conscious choice' to support Scotland’s local communities
Register for free to read more of the latest local news. It's easy and will only take a moment.
A new national tourism body is urging visitors to support community owned tourism enterprises across Scotland and deliver a boost for local jobs and services as the sector rebuilds after Covid-19.
Scottish Community Tourism (SCOTO) is a new network of around 100 community owned tourism organisations and enterprises, with key figures from the community tourism sector in the Highlands among those driving the project.
SCOTO’s aim is to promote and represent the growing number of community run tourism ventures across Scotland.
It wants tourists to make a conscious choice to seek out accommodation, activities, and food and drink services offered by businesses that are owned and managed by local community bodies, where every pound spent is reinvested in local priorities, from the environment to jobs for young people, housing to wellbeing services.
The new body formally launched on Monday (April 25) with a series of promotional activities planned by members throughout the week.
A new interactive website has been designed to showcase Scotland’s wide range independent, community owned cafes, community pubs, distilleries, accommodation providers, shops, cultural centres, outdoor attractions, festivals and other service providers including toilets and ATMs.
Members will be offered a free listing on the website and venues joining the network will receive SCOTO place-markers to identify them as community owned enterprises.
Highland members include Discover Thurso, Wester Ross UNESCO Biosphere in Kyle of Lochalsh, Dornoch Area Community Interest Company, Seaboard Centre in Tain, Badenoch the Storylands and Loch Ness Hub, a visitor and information centre (VIC) in Drumnadrochit.
In 2021, the community successfully acquired the former VIC and a long running baggage transfer company which provides a shuttle service for walkers along long-distance trails in the Highlands.
Russell Fraser, manager of Loch Ness Hub and chair of SCOTO, said: "There are dozens of examples of communities in Scotland taking ownership of local services and facilities and transforming them into successful community run tourism enterprises, but until now there has never been a dedicated body that represents their interests. SCOTO will provide that voice.
"Our members are unlike other tourism providers because they are owned and operated by the communities they serve. Every penny spent with our members is an investment in our landscape, our culture, our people and their future.
"Our vision of sustainable, regenerative tourism ensures that the benefits of tourism are felt across the community - through sustainable development, employment, improved connectivity and the natural environment. We want visitors in Scotland to make a conscious choice to support local tourism enterprises, knowing that their support will have immediate and long-lasting benefits for that community.”
Natasha Hutchison, general manager of Wester Ross UNESCO Biosphere, said: "Destination management is about more than just promotion of an area. It covers all aspects of the visitor experience; from roads and toilets to natural and cultural heritage. Communities and their priorities are also key in this process; happy places to visit must first be happy places to live."
Joan Bishop is the chair of Dornoch Area Community Interest Company, which aims to enhance and preserve the town and manage community land and buildings. She said: "Promoting tourism in a town is all about partnership and communication. Local organisations which are small or large, not-for profit or for-profit can benefit from increased numbers of contented tourists."
The new organisation has received funding from the Scottish Government Tourism Leadership & Recovery Grant and has been supported by Highlands and Islands Enterprise, South of Scotland Enterprise, Scottish Enterprise and the Social Enterprise Academy.
Membership of the new body is open to community owned tourism projects and businesses, organisations and individuals with an interest in the sector.
For more information, visit scoto.co.uk
