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Campaign launched to help Caithness residents ‘simplify spending’ amid cost-of-living crisis


By David G Scott

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Scotland’s national advice service has launched a week-long campaign to help Caithness residents simplify their spending amid the growing cost-of-living crisis.

Advice Direct Scotland’s (ADS) financial awareness campaign will highlight useful tips for people struggling with debt, energy bills, or overspending. It will also promote the support available to people in Scotland, such as a free benefits calculator to check entitlements, debt solutions, and energy discounts and grants.

Caithness seniors may be especially worried about energy price rises.
Caithness seniors may be especially worried about energy price rises.

ADS provides free, impartial and practical advice to anyone in Scotland, and runs the consumeradvice.scot service, working in partnership with the Scottish Government.

It receives more than 700,000 contacts annually, across its organisations.

The new campaign comes after last week’s energy price cap was lifted, adding hundreds of pounds to bills, while food and fuel prices are soaring – forcing many Scots into financial hardship.

A recent Survation poll for ADS found that more than two-thirds of Scots are worried about affording their energy bills this year and many already feel cold in their own homes because they are limiting usage.

The consumer spending and financial awareness campaign will run on social media platforms throughout this week, with a different focus each day:

  • Tuesday – using the ADS benefits calculator at www.advice.scot to check your entitlement to benefits, and where to receive housing advice, council tax discounts, and what support is available from local authorities.
  • Wednesday – how to get back on track if in debt, and the solutions available to help those in financial trouble.
  • Thursday – where to access support for energy bills, including discounts and grants, and energy saving tips.
  • Friday – Consumer tips on making the most of our money, avoiding overspending, and reducing household bills.

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