Bid to promote tourism in Thurso 'most serious' in 30 years
THE latest bid to promote Thurso as a tourist destination is the "most serious" in the past 30 years, a local Highland councillor has said.
Councillor Matthew Reiss was speaking at a meeting of the town's community council this week.
He made his comments after Joan Lawrie from Thurso Community Development Trust gave members an update on what is being done to make the area more attractive as a destination for visitors.
She pointed out that workshops have been held to encourage people in the trade and others to become tourism ambassadors to highlight what is good about Thurso and things to do and see while there.
Ms Lawrie also said booklets entitled Discover Thurso have been produced and will be available for tourists at local outlets. They provide useful information about the town, places of interest and sites to explore, tips on guided tours, outdoor adventures, a section on getting around and food and drink as well as events.
A website is due to go live this week, while a team of volunteer "meeters and greeters" will be around to welcome and help visitors. Walks through the town's old streets are on offer, while information about the best locations to see the northern lights can also be given.
"The aim is to sell Thurso as a destination and reach the tourists before they come here," she added.
The community councillors backed the initiative and were delighted with what is being done. Thelma Mackenzie, who chaired the meeting, suggested getting the booklets into the railway station as it is used by many backpackers and cyclists.
Colin Johnston said it would also be beneficial to get the booklets and information to the people on the cruise ships that call in at Scrabster. Ms Lawrie said that is being done.
Councillor Reiss was impressed by the work being undertaken. "I really support all that is being done here," he said. "This must be the the most serious attempt to promote tourism in the Thurso area in 30 years.
"People are coming off cruise ships with money to spend and are looking for Caithness things and we need to deliver that. They are also interested in Norse culture. This initiative is really starting well."
It was suggested that John Thurso, the chairman of VisitScotland, should be contacted to help promote the plans.