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Wick-based SHORE to supply 50,000 packets of ‘Seaweed Chips’ to Asda


By David G Scott

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Wick-based SHORE has partnered with Asda to launch all four flavours of its locally harvested seaweed crisps at its Scottish stores this summer.

SHORE started in 2020, with the mission to make seaweed a leading sustainable food of the future, one that is kind on the planet and provides a unique source of plant-based nutrition to be enjoyed by all. Since then, it has become a multi-award-winning business, including two Great Taste Awards for its locally sourced Seaweed Chips.

Keith Paterson, Founder of SHORE with the range of Seaweed Chips available in Scottish Asda storesSHORE Seaweed is launching a unique source of plant-based snacks into Asda stores in Scotland. Seaweed that has been sustainably hand-harvested and processed in Wick is used for the four flavours of seaweed crisps.
Keith Paterson, Founder of SHORE with the range of Seaweed Chips available in Scottish Asda storesSHORE Seaweed is launching a unique source of plant-based snacks into Asda stores in Scotland. Seaweed that has been sustainably hand-harvested and processed in Wick is used for the four flavours of seaweed crisps.

All seaweed used in SHORE products has been sustainably hand-harvested and cut on the coastline around Wick. Around 50,000 packets of the four flavours from the range will be available in 62 Asda Scotland stores - Sweet Sriracha, Peking Duck, Lightly Salted and Smoky Barbecue.

Keith Paterson, founder of SHORE, said: “This listing across all Scottish Asda stores is a huge opportunity to get our brand of delicious and healthier alternative to regular crisps in front of new customers.

The range of Seaweed Chips available in Scottish Asda stores.
The range of Seaweed Chips available in Scottish Asda stores.

“Our crisp range is so unique because seaweed already has a naturally salty, umami flavour which we were able to build on to deliver a truly great tasting snack which has the additional benefits of being lower in fat and sodium, and delivers great nutritional boosts such as iodine, fibre and antioxidants.

“Innovation has always been at the core of the company, and through research we found that we could produce seaweed crisps in a way that was kind to the planet, and that’s right down to the recyclable packaging.

Leigh Millar, store manager, Asda Dunbar and Keith Paterson, founder of SHORE.
Leigh Millar, store manager, Asda Dunbar and Keith Paterson, founder of SHORE.

“On top of that, the seaweed we harvest from Wick requires zero input to grow, so no fertiliser, feed or fresh water is used, making it one of the most sustainable food options available. We can’t wait to hear what Asda customers think of the range.”

Ashley Connolly, local buying manager for Asda Scotland, added: “I'm confident Asda shoppers will love SHORE Chips - a unique, locally sourced product that we’re really proud to stock in Asda stores this summer.

"The innovation of local suppliers in Scotland is incredible and SHORE is no exception. We’re thrilled to be able to offer a sustainable, plant-based option to our customers for a great tasting snack on-the-go, with added health benefits.”

To shop the range of SHORE Chips, visit your local Asda Store in Scotland or online at www.asda.com


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