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Brand of the Year 2020 award for Thurso's Wolfburn distillery

By Alan Hendry

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Mark Westmorland, Wolfburn’s brand ambassador. Picture: Brian Hamilton
Mark Westmorland, Wolfburn’s brand ambassador. Picture: Brian Hamilton

Thurso's Wolfburn distillery has beaten off stiff competition from across Scotland and Ireland to win a Brand of the Year 2020 title.

It was awarded by the Whisky Committee, an independent UK-based association of 133 respected whisky aficionados.

Wolfburn opened in 2013 on the outskirts of the town, close to the site of a previous distillery dating back to the 1820s.

Whisky Committee spokesman Dale Scott said: "We constantly reviewed whiskies throughout 2020. There has been no particular theme – everything from major blue-chip brands to small independent producers has been included, and competition has been incredibly tight.

"Although Wolfburn has only been selling for five years, the brand is increasingly visible and they do a consistently excellent job. They don’t have the widest range of whiskies, but the focus is on quality, and their passion shines through everything they do.

"Our congratulations to the whole team."

Committee administrator John Slasor said: "Wolfburn first came to our notice in 2018, and we were highly impressed with their single malts.

"Their core range follows a defined theme of different flavour variants and is cleverly augmented with annual small-batch releases. We’ve thoroughly enjoyed reviewing them and look forward to additional new releases in 2021."

Wolfburn’s brand ambassador Mark Westmorland called the accolade "a welcome surprise and a cracking start to the year".

He added: "It’s really humbling to hear such lovely comments about our brand and our whisky. Our sincere thanks to the Whisky Committee for honouring us with this award."

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